Keep Your Hard-Earned Users
With Predictions, Upland Localytics’ predictive analytics solution, you can look into the future and see which users will churn and get ahead of the situation before they do. Stop being reactive, and instead get proactive and create campaigns that stop your customers from churning before they are gone for good.
What Can You Do with Churn Predictions?
Isolate your high churn risk users and create re-engagement campaigns to nurture them back into your app or website.
Envision a telecommunications company. They can target customers who have only opened the app twice over the last 60 days with discounts on premium packages, or a great deal when their phone is up for renewal. Then nudge them to purchase and prevent them from churning completely.
Target users who haven’t visited your app or website in over 30 days with special promotions to bring them back and make a purchase. Send push messages with offers like free delivery and returns or $20 off their next purchase to incentivize them. Then, use a nurturing campaign to continually engage them with products they’ve browsed or content they would be interested in.
Use Predictions to understand enhancements that are needed for your app or website to customize and improve the experience for different types of users.
For example, a retail app that sells and ships across the globe but only has one app version may see that they have high churn rates for certain languages, indicating the need to localize the app for these locations to increase retention.
Churn Insights from User Trends
Learn how the behavior of users who churn is different from those that don’t. See the impact of your actions on churn. For example, are users who get three push messages in the first week on the app more likely to churn than those who get four?
See how a user’s individual characteristics impact their likelihood of churning, like interests or specific demographic qualities. Use these insights to identify your least valuable users and optimize your acquisition strategy.
Churn Predictions Features
Boost your app and web push campaigns with features that help you work smarter and faster.
Ready to learn more?
We’re just scratching the surface of what Upland Localytics can do for you. To see more, schedule a demo with one of our knowledgeable associates.
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