The Pros and Cons of Mobile Apps in Modern Business

3 minute read

Team Localytics

With Covid-19 increasing the need for contactless business interactions, it’s become clear investing in mobile app marketing is critical to your business success.

Still hesitating on whether or not a mobile app is right for your business? We’ve pulled together the biggest advantages and drawbacks to using mobile apps in today’s business world.

Running a business venture these days revolves about two major features: keeping your employees well-organized and ensuring high online visibility for your venture. So, mobile apps can help you achieve these two goals through the following app features.

PRO: Continuous Availability

Your customers and clients might not have the time to work with you during your designated work hours. With a mobile app, you can ensure you’re reaching your audience when they want to be reached and responding to their needs on their schedule. Check out how these eight companies used mobile apps to drive audience engagement success.

CON: Supporting Continuous Availability

While customers benefit from unlimited access to your mobile app, you need to ensure you are prepared to support this unlimited access. You may need to adjust your team’s schedules to support afterhours questions or concerns. If responding at all hours of the day and night aren’t for you, consider enabling an automatically-generated response with a timeline of when a member of the team will reach out to them.

PRO: Easily Manage Projects

Every business owner who hires people knows how difficult it is to keep them organized. Coming out of Covid-19, the global workforce has made a major shift to prioritizing remote work. Utilize mobile apps to keep your employees aware of project updates, deadlines, and more – whether they’re in the office or at home.

PRO: Stand Out from Your Competition

While mobile apps are rising in popularity, not every business has jumped on the mobile app bandwagon. For many businesses, a mobile app may help you rise above your competition. A restaurant who launches a mobile app with a loyalty program or special rewards may likely find themselves bringing in more customers than a neighboring restaurant without such a program.

CON: App-Building Expenses

There are a lot of options to consider to create a mobile app. And even though there are more cost efficient do-it-yourself options available, you may need to hire professional app developers depending on the needs of your app. Even once your app is built, you will likely still have ongoing costs to keep it up to date with required software requirements.

PRO: Increase Your Revenue

Using your mobile app as a place to serve up special offers, deals, or coupons won’t just increase app usage, but it will also increase your revenue. That said, calculating the ROI of your mobile app is important. Not only do you need to know the cost of starting and maintaining a successful mobile app, but you also need to ensure any revenue opportunities generated from your mobile app are attributed back correctly. Here’s a handy guide to help you measure the ROI of app marketing.

For most businesses, the pros of starting a mobile app vastly outweigh the cons. If you’re ready to learn more, check out Mobile App Marketing 101 to get tips on creating your own successful mobile app program.

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