6 Simple Ways to “Text Out The Vote”
With a close election in less than two months, it’s a crucial time to mobilize your base. We wanted to share 6 simple ways a mobile campaign can help drive your constituents to the polls.
1) Direct people to the right polling place
In 2008, an estimated 1.9 million citizens did not vote simply because they didn’t know where to go. With our polling place locator, your constituents can just text in their address to receive the location of the proper polling place. Email your account representative if you want more information about our polling place locator.
2) Text out reminders on election day
A text message can be a painless reminder that will motivate someone to cast their vote. Research shows that a mobile campaign can drive voter turnout at a significantly lower cost/vote than any other medium ($1.56/vote, compared to phone calls at $20/vote).
3) Spread the word with tell-a-friend
With tell-a-friend, it’s easy to take the “Text Out The Vote” message viral. Ask constituents to pass along your text messages – disseminating information about both your organization and the urgent election issues.
4) Encourage voter registration
Before people can vote, they first need to register. Send targeted messages informing voters about state deadlines, reminding them to attend registration events, and providing direct links to web registration.
5) Create a mobile voter’s guide
Send out election-themed messaging to keep your members up to date on campaign issues. Create a voter’s guide to let people know where the candidates stand – or just send out a list of candidates you support. You can also send texts targeted by zip code to direct people to rallies and phone banks near to them.
6) Send out early voting information – targeted by state and district
Encourage your members to get their votes in early. Every state has different rules about early voting, but with a zip code-targeted campaign you can make sure your constituents get only the information that matters to them.
Remember – you can customize your messaging for each recipient, so you’re directing people to the action that’s best suited for them. For example, send registration reminders only to those who haven’t already registered. For those who have, educate them further with a voter’s guide.
And be sure to remind everyone to vote on election day!