Owned Audience Engagement, Built for Publishers
Owned Audience Engagement, Built for Publishers
In a world where platforms control distribution and search answers the question before readers ever click, publishers that win are the ones who own the relationship.
Adestra helps publishers transform first‑party data into scalable, owned audience engagement – powering retention, subscription growth, and advertiser value across the entire reader lifecycle.
Purpose-built functionality for Publishing & Media brands
Purpose-built functionality for Publishing & Media brands
Adestra comes with a specialist set of tools that make it the number one email marketing product for multi-brand organizations, and subscription-based businesses.
- Deliver breaking news first, and up-to-the-minute content, with XML, RSS and web integrations that curate email content on the fly
- Our multi-brand workspaces enable publishers and media firms to manage cross-brand email campaigns and reporting all in one place
- Audience development tools maximize email list growth, and convert more anonymous visitors into known customers
Easy-to-use email software with high deliverability and up to 26 A/B test variables
Easy-to-use email software with high deliverability and up to 26 A/B test variables
With Adestra you can A/B test your way to maximum email engagement with 26 test variables at your fingertips. Easily create beautiful emails templates, and optimize every send for desktop and mobile devices.
- Power the personalization of content and adverts with list management and segmentation tools
- Use the drag & drop journey builder to automate campaigns and craft ‘always-on’ customer journeys for every stage of your customer retention timeline
- eCommerce and website integrations can be leveraged to automate data, personalize content, and trigger communications
40%
Publishers using Adestra have increased newsletter open rates by up to 40%.
6.5%
Personalised newsletters powered by Adestra drive 6.5% higher click‑through rates.
40%
Adestra re‑engagement programs have delivered 40% higher click rates while reducing list churn.
Immediate Media Co gives BBC Gardeners’ World magazine readers a completely tailored digital experience
