RO Innovation Acquires Boulder Logic

March 2, 2016 4 minute read

Upland Admin

Funding and Acquisition Position RO Innovation as the World’s Largest Customer Reference Management and Sales Enablement Organization

DENVER, Colo., March 2, 2016 – RO Innovation, the world’s leading provider of customer reference management and sales enablement solutions, announces the closing of $1 million capital funding in order to support the acquisition of leading competitor Boulder Logic and other growth plans. The acquisition brings together the leaders in customer reference management and allows RO to build on its mission to help B2B enterprises accelerate growth through faster and more efficient sales cycles.

“This acquisition enables RO Innovation to further empower B2B salespeople and marketers to increasingly leverage the voice of the customer in the sales cycle,” said James Mooney, CEO and Founder of RO Innovation. “We are very excited about the increased capacity and talent this strategic purchase of a well-managed and successful company provides.”

Both organizations share a history of success helping B2B organizations close deals faster during sales and marketing cycles. The acquisition merges the marketplace’s best tools that strategically activate and amplify the Voice of the Customer to accelerate revenue in the B2B sales process. This acquisition empowers RO Innovation’s software to further act as the critical link between happy customers, sales activity and closing new prospects.

It is quickly becoming universally understood that modern B2B marketing must strategically leverage the voice of the customer in its outreach to buyers and current customers, which is where RO Innovation’s solutions come in to play. As noted in Sirius Decision’s 2015 Study on Customer Advocacy and Engagement, 83 percent of B2B companies say references are critical or valuable to the sales cycle.

RO Innovation’s client roster touts over 100 world class companies that cross dozens of business channels in the United States and internationally, including brands like:

  • EMC
  • VMware
  • Jive
  • VCE, Inc.
  • Ceridian
  • New Relic
  • Marketo

“Last year was a fantastic year of growth for our sales force and as a result of the company’s expansion; our organization required a new and effective way to bring each member on board and up-to-speed. RO Innovation’s incredible platform connected our entire sales staff to the materials and content they need to hit the ground running; it was just what our team required. We are excited to work with the RO Innovation team and look forward to a long standing relationship with them,” said David Resnic, Global Customer Success Program Lead, VCE, Inc.

In order to maintain its commitment to customer service while offering the very best industry solutions, RO Innovation will retain all Boulder Logic employees and existing services while developing a roadmap that allows customers to benefit from the combined organizations.

“I have always had deep respect for Jim Mooney and RO Innovation,” said Joshua Horwitz, President and Founder of Boulder Logic. “As we learned more about each other’s vision, it quickly became clear that combining the two organizations could generate a truly powerful force in customer marketing.”

About RO Innovation

RO Innovation activates the voice of your happy customers to accelerate revenue in the B2B sales process. Operating as the critical link between customer advocates, buyer needs and sales activity, RO’s platform drives new revenue through the critical marriage of Customer Reference Management and Sales Enablement. RO Innovation is a privately held company headquartered in Denver, Colo. Learn more at or follow us on Twitter @ROInnovation.

About Boulder Logic

Founded in 2003, Boulder Logic offers an easy to use, web-based tool to streamline customer reference management. Backed by a team of experts, the company provides strategic guidance and program execution to help start or grow enterprise customer reference programs. Learn more at

This press release may include or incorporate by reference “forward-looking statements” including but not limited to statements regarding RO Innovation’s, beliefs, intentions or strategies regarding the future.

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