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Birthday Club Best Practices Guide
Birthday club email campaigns – those emails that wish subscribers a happy birthday – are a win-win-win opportunity for your media company.
These campaigns are great for:
- Driving high engagement with low churn
- Delighting your consumers
- Providing advertisers with a unique sponsorship opportunity
- This guide provides you with best practices for creating a birthday club email campaign.
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Lessons learned from our customers about IT cost management
Managing an IT budget is more complicated than just keeping costs low. To stay competitive, you need to know how to cut costs and where to invest. Get practical tips on IT cost management here.
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7 Reasons to Include SMS in Your Communication Strategy
No matter your industry, learn why SMS is an effective tool to add to your multi-channel communication strategy.