Most marketing emails still fail basic accessibility — and now the fines have started.
Most marketing emails still fail basic accessibility — and now the fines have started.
Since 28 June 2025, the European Accessibility Act is enforceable across all 27 EU member states, with penalties up to €1,000,000 per violation. Yet 95.9% of digital properties still fail WCAG 2.1 AA — the same standard your emails are measured against.
If your program sends into the EU, UK, or serves regulated industries, every non-compliant send is now a legal, reputational, and revenue risk.
What you’ll get
A working checklist your team can run against any campaign before it ships.
Built from a live audit our services team ran for a UK enterprise client, the checklist distills 8 areas every email marketer needs to get right — from font sizing and alt text to keyboard navigation and dark-mode rendering.
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Standards-Based Compliance
8 checkpoints mapped to WCAG 2.1 AA and EN 301 549, the technical standards behind the EAA
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Built for Team Collaboration
Fillable format so designers, copywriters, and QA can sign off section by section
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Works with Any Email Platform
Vendor-neutral — works whether you send on Adestra or anywhere else
What’s inside the checklist
Eight sections. Three checkpoints each. Zero guesswork.
- Text and readability
- Structure and navigation
- Links and buttons
- Images and media
- Color and contrast
- Keyboard and assistive tech
- Responsive design
- Time-based and flashing content
Who should use this checklist
Who should use this checklist
Most relevant for marketing, compliance, and CRM teams sending 300K+ emails per month into the EU, UK, or regulated industries such as financial services, insurance, education, and media.
Need more than a checklist?
Need more than a checklist?
Adestra’s services team runs full email accessibility audits for enterprise senders — the same audit this checklist was built from. If you’re preparing for an EAA review, or just want an expert set of eyes on your templates, let’s talk.