Upland acquires Second Street

Up your game with contests and interactive content

Written by Jed Alpert, EVP and GM of Customer Experience Management (CXM) Solutions at Upland Software

Developing more engaging brand moments for your consumers at every touchpoint is not a new concept. It’s a critical way of doing business. And one of the most effective ways to deliver the experiences consumers want is through contests and interactive content.

Sweepstakes, quizzes, polls … these things have been around for decades. And though the channels in which they are delivered have changed (and multiplied), they still drive more conversions than any other type of content. Further, contests and interactive content provide a valuable opportunity to collect actionable first-party consumer behavior insights, which leads to more robust audience databases and smarter integrated marketing campaigns. This is why we’re excited to welcome Second Street, a leading audience engagement product, and their customers to Upland’s portfolio of products.

“Like Upland, Second Street is driven by delivering value for our customers. We take great pride in the success we have built and are excited to become part of a company with the strategy and resources to expand the value our customers get from audience engagement. Joining Upland is a great opportunity for Second Street and our customers,” said Matt Coen, co-founder and president of Second Street, in the press release announcing the acquisition.

With Second Street, Upland customers can quickly create powerful cross-channel, opt-in audience experiences with its catalog of 700 template and customizable sweepstakes, contests, brackets, quizzes, and more. The results are increased audience engagement, revenue growth, and stronger database development.

To date, Second Street has helped over 500 companies, including several leaders within the media and publishing industry, such as Sinclair Broadcast Group, Nexstar Media Group, and Entercom Communications, build better, revenue-driving consumer experiences. We see a huge opportunity for continued growth in this area, in addition to the non-profit space, consumer packaged goods, and more.

“Our customers’ business is only going to accelerate with Upland, which is tremendously gratifying for all of us who have been involved over the past 14 years in building such a special product,” said Doug Villhard, co-founder and president of Second Street. “Having the ability to take the content and insights our product delivers and combining it with the robust capabilities Upland has to offer will be immensely valuable for our customers.”

Through the combination of Second Street and Upland, customers will be able to build and automate contests and interactive content across multiple channels, such as mobile, SMS, email, and more. So, whether you’ve tried this type of engagement in the past but have yet to find success or are curious to see how it could impact your digital marketing strategies moving forward, we believe your business will uncover value with Second Street.

To view more details about our announcement, please refer to our press release. We look forward to achieving great things with Second Street and their customers.