Success Story
Southeastern Trains helps passengers navigate strike action, combining booking data to provide personalised and relevant information for upcoming disrupted travel.
Southeastern Trains helps passengers navigate strike action, combining booking data to provide personalised and relevant information for upcoming disrupted travel.
Southeastern Trains use Adestra’s flexible data tables to deliver personalised communications at scale to help passengers navigate strike action and plan ahead for upcoming travel.
Southeastern operates one of the busiest rail networks in the country, running the train service between London and Kent and parts of East Sussex.
Despite mass media press announcements via national & local media, commuters – used to having a regular and reliable service – suddenly found themselves having to hastily make alternative travel arrangements on the day with some only finding their trains were canceled upon arriving at the station.
Objectives:
- Stem negative customer responses and change customer perception.
- Send customers only relevant urgent information they need for their upcoming journey.
- Integrate booking data with Adestra to enable personalised emails at scale.
