Webinar / Adestra

Mastering Email Subscription and Retention: A Case Study with Mark Allen Group

Webinar
  • May 1st

    8:00am CDT / 9:00am EDT / 2:00pm BST

Meet the speakers

Delivering high-value content that is tailored to the interests of your diverse audience segments is essential for building strong relationships and fostering loyalty. Providing this kind of value serves as a strong incentive to convert email recipients into devoted subscribers.

In the competitive landscape that is the email inbox, a strategic approach is essential for maximising engagement and fostering subscriber growth.

Join us on Wednesday 1st May 2024 2:00-2:45pm GMT for our exclusive webinar: Mastering Email Subscription and Retention: A Case Study with Mark Allen Group.

In this session, we’ll cover:

  • Strategies for subscriber acquisition
  • Differentiating email strategies for subscribers vs non-subscribers
  • Retention – a strategic approach to sustaining subscriber loyalty
  • How Adestra is utilised to drive exceptional performance

Adestra Webinar

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Meet our panel of experts

Tony Hill

Marketing and Events Director, Mark Allen Group

With over 20 years of marketing experience in publishing, Tony is responsible for leading his teams across 4 divisions and 40 titles at the Mark Allen Group.  His focus is on newsstand and personal subscriptions across the Healthcare, Education and Music divisions, as well as at leading B2B brand Farmers Weekly, which also adds events and projects to his responsibilities.

Jessica Houghton

Product Marketing Manager, Adestra

Jessica Houghton is a passionate product marketer, leading two of Upland Software’s powerful mobile and email solutions, Waterfall and Adestra. Jessica holds both a Diploma in Professional Marketing and status as a Chartered Marketer, bringing her immense and diverse talents together to help organizations in providing engaging and impactful customer interactions.