eBook

The Practice of Account Planning

To succeed in the practice of account planning, sellers must seek to put their relationships at the heart and center of everything they do.

The most important deals rely on relationships. Building those relationships starts with a strong foundation in account planning practices for the entire revenue team.

In this eBook, authored by Nigel Cullington, VP of Marketing for Upland’s Sales Effectiveness division, learn what great looks like in account planning.

Nigel walks you through the big picture, sharing why relationships are at the heart of the deal, why the lone wolf era of selling is over, and how you can achieve the coveted trusted advisor status with your clients and customers.

Start building your account planning practice today, and use this helpful guide to make the most out of each and every interaction with your customers.