This year’s sector report has more insight than ever before, amassing detailed sector analysis from the last 5 years of the Email Census. This gives today’s marketers valuable data on which tactics and practices are being used and where – and what the results and ROI look like. By comparing the sectors we can see how they stack up against each other, what’s changed in the last 12 months and the trends over the last five years.

The top six industry sectors are always in a state of flux, jockeying for top position as we analyse results across email performance, tactics, metrics, budget vs sales, automation, innovation, AI and interactivity – all in a digestible easy to read format. You will also find top tips in each section to help point you in the right best practice direction.