Quality is obviously crucial to your content marketing efforts. But that doesn’t mean quantity goes by the wayside.
If your content marketing efforts are going to truly succeed – reaching as many of the right people as possible and keeping them coming back for more – then you have to keep up a steady stream of engaging, valuable content. And that means keeping your team’s productivity up.
We hear you. At Kapost we’ve built a ton of features to help boost productivity around content creation, distribution, promotion and analysis. These are the kinds of tools that keep you humming. Today, we spotlight six of them.
1. Production Analytics
The best way to improve any team’s productivity is to first discover where it’s lacking. Production Analytics allow you to track how long content is taking to develop, how often you’re hitting deadlines and which tasks are getting bottlenecked. You can even see which content currently in production is in danger of missing deadline. It’s a superior way to keep track of your process.
2. Editorial Calendar
Without an accurate and updated editorial calendar, your content team’s productivity will suffer. The customizable filters in Kapost’s editorial calendar offer unlimited ways to view your content’s schedule.
Only interested in seeing what your freelancers are responsible for? Filter by author. Interested in whats going on in your London office? Filter by region. Want to see what your specific tasks are and when they’re due? Filter by submit date and author. Any question you might have about what content is due when, Kapost’s calendar will answer. In addition to scheduling help, in one click you can drag and drop items, navigate directly to any content piece, export to PDF and sync to other calendars including Outlook and Gmail.
Content is complicated. And when there are too many cooks in the kitchen, things can spiral out of control quickly. Kapost makes tracking conversations and edits easy with the @mentions feature. This feature allows you to “tag” or notify relevant people within each piece of content. Simply put an @ sign before a user’s name (similar to Twitter) in your comment to them, and they’ll receive a notification via email that includes the message and a link to the piece of content it refers to. All of the activity is saved in a feed, so you can easily refer back to past messages.
4. Collaborative Editing
Everything you love about Google Docs is included in Kapost’s collaborative editing feature. Multiple people can access the same document, edit it, and see a history of revisions. Want to discard the latest edits? All versions are saved within Kapost, and you can revert back to any one you choose. If another person is already in the document you intend on editing, Kapost lets you know so you’re always working with the latest version of the document.
If you prefer to work in Google Docs, Kapost’s integrative platform allows you to do it. You can access your Google Doc directly from Kapost, and the document automatically updates in the platform as you make changes.
5. Duplicate Content
Content marketers are pressed for time. Kapost’s “duplicate” feature allows you to make copies content and it’s associated tasks. Why is this useful? Let’s say you’re a global content marketer and need to translate a blog post into German. To do it, you simply navigate to the content, select the blog post(s) you want to translate, select “Duplicate” from the “More” drop down and an exact replica of the post will appear above the original. You can translate the article into German without having to start from scratch and segment these two pieces for analytics and management purposes.
6. Ad Hoc Tasks
While each piece of content generally includes “produce,” “edit” and “publish” tasks, each type of content usually requires tasks unique to its specific type and circumstance. A blog post, for example, likely has different workflow steps than a white paper. Kapost’s ad-hoc tasks allow you the flexibility to customize tasks based on type. You can click “Add Task” on your already established workflow without adjusting all the other content type workflows.
It’s hard to predict what steps or people are involved in a project or content piece ahead of time, so as long as you have a foundation setup in your Kapost Workflow Settings, the ad-hoc tasks let you accommodate your content process needs as they evolve.
A streamlined, organized production process is essential to content marketing success. These Kapost features make it easy to collaborate across teams, time zones and platforms.