Align Your Content with Organized Initiatives

2 minute read

Upland Admin

Is your content organized at the initiative level?

If it’s not—or if you don’t know what that means—you’re probably creating ad hoc content that doesn’t align to the big picture of your marketing strategy. This misdirected content is a waste of resources, not to mention a missed opportunity to convert a prospect.

Initiatives allow your team to take ownership of specific projects throughout the quarter that tie your content efforts to your organization’s larger goals. At Kapost, all of our content lives within initiatives; this ensures that every asset has a broader purpose and drives the results we want.

Take it from the Kapost team: initiatives make your content operation more effective and intuitive, enabling you to produce better content more easily.

Because we’re such huge proponents of this organizational strategy, we want to share exactly how and why we use initiatives. And what better way to do that than with an open format where we can explain our process and answer any questions you might have??

Our webinar, “Kapost on Kapost: Building Effective Content Initiatives,” took place on Thursday, August 17th at 10:30 AM PDT / 1:30 PM EDT. If you missed it, don’t fear—we have it on demand for you to listen and learn at your leisure.

We covered:

  • What exactly an initiative is—and why we’re obsessed
  • How to incorporate initiatives into your content planning
  • What happens when you implement initiatives into your content strategy
  • Whatever other questions you want to be answered!

Our very own Kelsey Loughman and Kim Wagner walk you through the Kapost platform to give insights on our own content strategy—something you won’t want to miss. Check it out here.

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