Last week, Tressa Knutson Bruggink, Director of Internal Communications at Rockwell Automation, joined Kapost for the first installment of the Kapost 50 Webinar Series, 5 Ways to Align an Enterprise to One, Powerful Message.
You can check out the quick, 15-minute webinar right here. But, if you’re crunched for time, check out the highlights!
Five Core Strategies of the Connected Enterprise
Rockwell Automation, a provider of industrial automation and information solutions, was presented with a question: How can they extend the love that their employees have for their customers and use that as a means of advocacy for telling their brand message more broadly?
The answer—build an internal campaign, aligning the enterprise to one high-level messaging—The Connected Enterprise.
Here are the keys to its success: