Lauren Goldstein: “Content marketing is the lifeblood and the currency of any kind of marketing.” VIDEO

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Upland Admin

The Content Marketeer interviews Lauren Goldstein of Babcock Jenkins_February 2012 As the vice president of strategic planning for the esteemed marketing agency Babcock & Jenkins, Lauren Goldstein brings big-picture oversight to the agency’s content marketing projects. She also shares her insights on demand generation in the B2B realm via LaurenOnDemand.

We caught up with Goldstein at the Online Marketing Summit 2012, where she delivered a presentation called “Ignite the Pipeline with Personalized, Integrated Campaigns.”

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