The Week in Content Marketing: Your Brand on Wikipedia, What Stories Can Teach Us, New Startups, and More

2 minute read

Upland Admin

Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email.

Why Brands Are Becoming Publishers [VIDEO]: Altimeter principal and analyst Brian Solis talks with Federated Media CEO Deanna Brown about “content in context” for the latest episode of Revolution. Via Mashable

P&G Unveils Style and Beauty App: Proctor and Gamble makes more of its content mobile with the launch of a new app aimed at tourists visiting London this summer for the Olympic Games. Via Marketing Week

Five Things Marketers Can Learn From Stories: ESW StoryLab co-founder and CEO Jim Signorelli pins down a handful of lessons focused on meaning, authenticity, and anticipation. Via Marketing Daily

Report: 85 Percent of Wikipedia Brand Pages Flawed: Russell Working reports on the findings and asks sources how to go about correcting misinformation on the popular website without igniting a “scandal.” Via Ragan

Five New TechStars Startups Marketers and Media Should Know About: Thirteen startups presented during TechStars’ most recent demo day, including Pickie, which follows the content-centric e-commerce model made popular by Gilt and Fab—with some interesting twists. Via Advertising Age 

P&G app image from Marketing Week

From Marketing Week


Did we miss something that wowed you this week? Share it in the comments.

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