2018 B2B Marketing and Sales Alignment Benchmark
Compare your organization’s alignment and strategy with other sales and marketing teams
- Stats to compare your organization’s alignment and strategy with other sales and marketing teams
- How alignment contributes to consistent messaging and outstanding customer experience
- What best-in-class sales and marketing teams are doing to achieve success
Cross-Team Tensions Must Move Aside for Positive CX
Sales and marketing have often established a less-than-seamless relationship—and to what end? Poor customer experience, gossip in the office kitchen, and a ton of wasted time.
Did you know:
> 55% of marketers don’t know which assets salespeople use most
But, wait—sales isn’t off the hook here.
> 44% of salespeople don’t know which assets are used most by fellow salespeople
Want to see how your team stacks up? Download the full report.
Even better—want to prove you’re at the forefront of alignment? Forward it to your sales/marketing colleagues. Alignment starts with communication, after all.
DownloadAll fields are required
Thank you for your interest in Upland. This asset is on the way to your inbox!
Buyer’s Guide to Customer Data Platforms
With so many options available when it comes to marketing technology solutions, how do you know which products are most suitable for your business?
Ballot Best Practices Guide
‘Best Of’ ballots are some of the biggest engagement tactics for your local businesses, and are used extensively by Second Street partners to drive revenue through advertisers and grow their database.
Why eCommerce Mobile Apps Fail
It’s easy to look at the continuous rise in mobile app usage, and the success of the most popular mobile apps, and think you’d like the same for your business.