Your B2B Marketing Strategy Workbook
B2B marketing is full of complexity. Have you ever wished for a guide?
What’s Inside?
- Steps to plan, create, execute, and optimize your B2B marketing strategy
- Templates to guide you through each stage of the content lifecycle
- Maps to fill out your ideal customer journey
You Know the Best Practices, Now Apply Them
B2B marketing is full of complexity. Have you ever wished for a guide?
Fortunately, we’ve made just that. This workbook takes you through every stage of the content lifecycle: plan, create, distribute, and analyze. Do everything from map out the customer journey to aligning key stakeholders, guided step-by-step by Kapost’s very own marketers.
The success of marketing efforts is tied to your strategy—plain and simple. Even if a campaign is successful, is it actually accomplishing business objectives if it’s not aligned to a broader marketing strategy? Probably not.
Start building your strategy now.
Download
All fields are required
More resources
2023 National Sweepstakes Kit
Second Street’s National Sweepstakes are a fantastic way to drive more revenue and increase your email database.
Increase the adoption of your knowledge management system
When your team has confidence in your knowledgebase, they are more likely to use it. Learn how to ensure the long-term usage of your knowledgebase and increase the adoption of your knowledge management program by implementing a content review process. Learn more in the Content Review Best Practices Guide. Download the eBook now!
How healthcare providers are driving exceptional patient experiences with Panviva
Panviva knowledge management provides healthcare organizations with a single source of truth, ensuring Scheduling, Patient Access and Customer Service teams find the right information fast.