A Simplified Guide to B2B Content Strategy
Plan cross-functionally, from budgeting to ideation, to build alignment and avoid ad hoc content.
- Plan cross-functionally, from budgeting to ideation, to build alignment and avoid ad hoc content
- Structure workflows and deadlines for seamless execution
- Manage and allocate channel distribution to reach a target audience
- Optimize campaigns for revenue performance and internal efficiency
Go from Chaos to Calm
We talk at length about different approaches to B2B marketing, delving endlessly into the different strategies and corresponding tactics. But with only 41% of B2B marketers claiming their organization is clear on what an effective or successful content marketing program looks like, well, it’s about time we simplify.
In this 25-page eBook, we simplify the complexity of B2B content strategy, providing high-level guidelines that outline the essential capabilities for content that delivers results.
Ready to streamline your content operation? Download your copy of A Simplified Guide to B2B Content Strategy today!
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Gartner 2021 Magic Quadrant for Multichannel Marketing Hubs
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