What’s Inside?

• Insights and ideas from the renowned marketer, Barry Feldman
• Exclusive interviews with five content champions in the industry
• In-depth topics all B2B marketers face, including how to measure content marketing ROI, why teams should hire a CCO (Chief Content Officer), and how to view content as a business asset in your organization

Feel Lost in the Dark?

Before you throw your hands in the air, read our eBook. It’s filled with interviews led by marketing maven Barry Feldman and sheds light on the challenges marketers face, along with tactile solutions we can embrace today.

Marketing expert Barry Feldman is optimistic that marketers can shed light on common content problems. He’s the first to admit that too many teams are in the dark about how to best utilize and leverage content. That’s what inspired him to write this eBook, Thriving in the Dark Ages of Content Marketing, which offers solutions to ensure content marketing remains a shining star on the web—and throughout all of our marketing strategies.