B2B Content Strategy and Operations Benchmark

How Do Your Goals Align to Top Marketers’ Priorities?

Some of the Stats:

  • Over half of B2B marketers rank proving the ROI of content as a significant barrier to success, which makes sense when you realize almost nine out of ten marketers are using vanity metrics like web traffic to determine ROI of their marketing efforts.
  • 43% of B2B marketers didn’t know what percentage of revenue the marketing team is responsible for at their organization.
  • While 52% of marketing leaders have visibility into how content aligns with business priorities, only 37% of content creators do.

How Do Your Goals Align to Top Marketers’ Priorities?

With innovative technology, evolving teams, and expanding channels, it’s an exciting time to be in B2B marketing.

But are marketers really taking advantage of the tools and strategies that give us the power to align our teams and prove content ROI?

We surveyed hundreds of B2B marketers to find out. The results were anything but expected. But what about the leading marketing organizations? We found that those who met or exceeded their revenue goals use less than three systems to organize and store their content, evaluate ROI of marketing based on lead conversion and prioritize sales enablement and marketing alignment.

Wondering how you compare? Download the full report here.

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