How to Use Push Messaging in Your Social Media App (Beyond the Basics)

6 minute read

Team Localytics


Push messaging in social media apps can be tricky – you want to drive user engagement, but you also don’t want to irritate your users.

Do users care if someone likes their photo? Maybe they care, but enough to warrant a push message? When it comes to social media push messages, apps walk a very fine line.


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