It’s Not Just Personalization, It’s Love

The old love adage goes: there’s a lot of fish in the sea. And consumers are picky about which brands they will catch and fall in love with. We set out to discover what exactly goes into the decision making of why consumers fall in love with specific brands.

In coordination with online market research firm Dynata, Upland Localytics surveyed 1,000 North American consumers aged 18 and up to uncover:

• How many brands consumers truly love
• How they feel upon purchasing with their favorite brands
• The factors they value in their favorite brands in determining which brands they love
• Preferred methods of communication and personalization

Some key findings from the research include:

• 49 percent of consumers love five brands or fewer, and 18 percent indicated they don’t love a single brand
• 53 percent of respondents expect brands to get to know their interests, established preferences or past purchases to truly personalize any communications
• 69 percent of consumers brands often send them irrelevant/unhelpful information

Download our report to find out more about what exactly goes into consumers’ love for their favorite brands and how you can use those insights to better inform your customer experience strategy.