Upland Mobile Commons to present impactful SMS fundraising strategies at Netroots Nation 2022 Conference

August 15, 2022 3 minute read

Driving meaningful supporter action within the nonprofit industry through the power of SMS

Upland Software will be showcasing its range of SMS, email, and digital engagement solutions at Netroots Nation 2022 in Pittsburgh, August 18-20, 2022. During the conference, Upland will host a session focused on how a number of our products – including Mobile Commons, which can help kickstart mobile engagement strategies within the nonprofit space by elevating SMS and MMS campaigns to accelerate critical fundraising and volunteer efforts. Our team of experts will host a session focused on kickstarting mobile engagement strategies to take your SMS and MMS programs to the next level and drive supporters to take action.

“We’re incredibly excited to be back at Netroots Nation to meet and collaborate with our customers, and other organizations looking for advanced SMS tactics. This year has already been tumultuous, and now more than ever we need to mobilize supports to act,” said Mark Maldonado, Manager, Mobile Advocacy. “We’re looking forward to hosting a professional workshop to help organizations tap into the power of SMS to drive action, and hear stories and best practices that will help attendees learn from one another and make more of an impact for their cause.”

Many nonprofit organizations (NPOs) rely on Mobile Commons as a key driver of fundraising and in-the-moment advocacy messaging. Netroots Nation acts as an opportunity to meet the Upland team and see how to acquire and motivate supporters, launch successful text-to-give campaigns, and rally supporters with click-to-call and Get Out The Vote campaigns.

“This year we have been making heavy investments in the infrastructure of Mobile Commons to support the growth in volume and complexity of the SMS programs our customers are running,” said Bryan Harwood, VP of Technology, Upland CXM. “This includes new backend technology such as Snowflake, which powers our database and ensures fast processing times for key activities like segmentation and faster send speeds. The need for just-in-time outreach is more important now than ever, and we want to ensure our customers can deliver SMS and MMS experiences of any size quickly and efficiently.”

During the conference, Upland will also showcase Adestra, our email automation platform, and Second Street, our audience engagement and list growth software. Both solutions have the power to connect you more closely with your supporters, and drive action and engagement from your audience. All software is backed by a team of industry experts that will help you maximize your outreach efforts. For more information about our Netroots Nation attendance, visit our recent blog post.


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