The Joke’s on Us: Our Favorite April Fools’ Day Emails

One of my least favorite “holidays” has come and gone: April Fools’. While I’m not a huge fan of pranks, I can appreciate the art of a well-timed joke. Of course, being in the email industry, our team was on the lookout for all April Fools’ Day emails. I’ve compiled a few favorites and wanted to share. Hope you enjoy!

la Madeline Country French Cafe

Subject Line: Happy New Year!

Thinking that the subject line was a clever mistake to get people to open the email, I quickly learned a little history lesson. Prior to the transition from Roman to Gregorian calendar, people celebrated the New Year at the end of March. So truly, happy New Year!


West Elm

Subject Line: Thanks for your order!

This subject line definitely caught my attention. My first thought was “Wait! Did I order something?!” Completely forgetting what day it was, I opened the email and loved the fun way they incorporated a future receipt with savings; great way to incorporate some savings on the day.

Social Print Studio

Subject Line: Strategic Business Merger Yields Epic New Product Line

Social Print Studio is doing big things! A merger between their company and the Dunder Mifflin Paper Company was all anyone could talk about. They are now including a wide product line of PowerPoint printing, stock photos (which the email is full of), office stress balls and giant checks! In case you don’t know, the Dunder Mifflin Paper Company is a fictional company portrayed in the TV series, The Office. I think this is a well-played email incorporating humor and fun.



Subject Line: Owls + Blimps = Marketing Success

If you’re familiar with Marketo, you have probably heard of their definitive guides for digital marketing tactics. On April 1st, they provided a very helpful interesting guide to sky-based marketing. Forget digital, carrier pigeons is the way to go! This was very well executed and includes a fun download for more information. Well done Marketo!

Playing a prank in the inbox can be a great way to engage your readers, but remember: the best jokes are lighthearted and inclusive. Don’t leave out your mobile audience: make sure your marketing emails are optimized for smaller screens. Start sending mobile-friendly email today by downloading our responsive email template. It’s free, and that’s no joke!

View All Resources »