How the Best Win: Competitive Advantage in the Proposal Process


Sales proposals are an integral part of complex sales processes. As industries become more competitive, the quantity and complexity of the proposal process, and requests for proposals (RFPs) continue to grow, and response teams are challenged to increase efficiency. What separates winning teams from the rest?

Graham Ablett will identify key, practical steps that organizations can take to gain a competitive advantage in the proposal process. Based on data drawn from over 500 organizations, we will share what the best organizations are doing to maximize their win rates. We’ll also discuss how attendees can quickly assess their own organizations’ ability to win.


Graham Ablett
Director, Strategic Proposals

Graham Ablett is a Consulting Director at Strategic Proposals and holds the highest level of accreditation in the proposal industry -APMP Professional. He is also an APMP Approved Trainer. Graham has worked in a variety of bid and proposal roles for over 20 years. He’s spent more than half of this time working for Strategic Proposals where he helps bid and sales teams to win specific deals, as well as providing advice and training to enable organizations to win more by improving their capabilities. His passion for winning is also demonstrated in his love of sport. Graham represented England and GB at fencing, culminating in winning a Gold Medal in the 1998 Commonwealth fencing championships.


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