eBook

The CMO’s Guide to Peer-to-Peer Selling

The CMO’s Guide to Peer-to-Peer Selling

Have it come from someone they DO trust – their peers. In this eBook, we’ll introduce you to the next frontier in B2B marketing: Peer-to-Peer Selling.

Buyers are turning to their peers for advice before making a purchase decision. In this eBook, we’ll introduce you to the next frontier in B2B marketing: Peer-to-Peer Selling. The P2P Selling concept can help you drive more revenue and improve alignment between your sales and marketing teams. Download this eBook to learn:

  • The 4 trends affecting your buyer’s purchase process that marketers need to cater to
  • Why peer-to-peer practices are a key driver of sales & marketing alignment

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eBook
Sustaining Nonprofits in Uncertain Times: How to Maximize Grassroots Fundraising
Sustaining Nonprofits in Uncertain Times: How to Maximize Grassroots Fundraising

In uncertain times, relying on big grants isn’t enough. Grassroots fundraising—powered by small-dollar donors—keeps nonprofits independent, stable, and growing.

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eBook
Getting Started with AI Essentials
Getting Started with AI Essentials

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Driving growth in professional services with better resource management
Driving growth in professional services with better resource management

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