The CMO’s Guide to Peer-to-Peer Selling

Buyers are turning to their peers for advice before making a purchase decision. In this eBook, we’ll introduce you to the next frontier in B2B marketing: Peer-to-Peer Selling. The P2P Selling concept can help you drive more revenue and improve alignment between your sales and marketing teams. Download this eBook to learn:

• The 4 trends affecting your buyer’s purchase process that marketers need to cater to
• Why peer-to-peer practices are a key driver of sales & marketing alignment