Why Second Street?
Why Second Street?
Second Street is a promotions and interactive content platform that helps media companies and marketers drive revenue, grow audiences, and collect first‑party data. It provides tools to build ballots, sweepstakes, contests, quizzes, and text‑driven campaigns, along with dashboards for tracking participation and audience insights. Second Street enables teams to launch high‑engagement promotions, capture valuable data, and streamline campaign execution—all within one unified platform designed to support audience growth and advertiser revenue.
Product Basics
Product Basics
-
Second Street is a promotions and interactive content platform for media companies and marketers to generate revenue, grow audiences, and collect first‑party data via ballots, sweepstakes, contests, quizzes, text‑to‑vote programs, and more.
-
You can run:
- Ballots (Best Of, Fan Favorites, Dining, Local Awards)
- Sweepstakes & Contests
- Quizzes & Trivia
- Photo/Video Upload Contests
- Text‑to‑Vote Campaigns
- Text‑to‑Enter Sweepstakes
- Email audience‑engagement campaigns
- Revenue‑generating sponsored promotions
-
Second Street offers a dedicated customer success team, strategy and best‑practices guidance, technical support, industry templates & pre‑built assets, and hands‑on help with 10DLC registration if you use text‑to‑vote or text‑to‑enter.
-
Advertisers can sponsor ballot categories, featured winners, sweepstakes prizes, display/native ads within campaigns, and—when compliant—promotional text initiatives.
10DLC Basics
10DLC Basics
-
10DLC (“10‑digit long code”) is the approved U.S. carrier system for business texting (A2P). All organizations sending text messages must register a brand and campaign use case to comply with carrier and CTIA requirements.
-
Registration typically takes:
- 1–3 weeks for standard approvals
- 4–6 weeks if legal updates or additional vetting is required
Second Street handles submission; your team provides the required documentation.
-
Text‑to‑Vote
- Used for ballots and polls
- No prizes
- Usually 1 confirmation text per vote
Text‑to‑Enter (Sweepstakes)
- Entry gives a chance to win a prize
- Requires official rules, ARV, eligibility, disclosures, etc.
Both require:
Brand registration, compliant opt‑in language, sample messages, STOP/HELP support, updated terms & privacy policy.
-
Prohibited categories include:
- Adult content
- Firearms/explosives
- Tobacco/vape
- Cannabis/CBD
- Gambling/betting
- Payday loans/debt relief
- Cryptocurrency
Ballots mentioning these businesses are allowed; sweepstakes involving them are not.
Compliance essentials for your CTA & documentation
Every SMS call‑to‑action must include:
- Message purpose
- Message frequency
- STOP/HELP instructions
- “Message & data rates may apply”
- Links to Privacy Policy + Terms
- Sweepstake CTAs must also include “NO PURCHASE NECESSARY.”
Campaign Execution & Platform FAQ
Campaign Execution & Platform FAQ
-
Text‑to‑Vote: typically 1 confirmation message per vote
Text‑to‑Enter: typically 1 confirmation per entry -
Yes. Replying STOP immediately unsubscribes the user.
-
All engagement data appears in the Second Street dashboard, including:
- Total submissions
- Unique participants
- Entry sources
- Device types
- First‑party data fields captured
-
Yes. Integrations are available with:
- Upland Adestra (native)
- Mailchimp
- Constant Contact
- Salesforce Marketing Cloud
- APIs (depending on your plan)
Billing & Account FAQ
Billing & Account FAQ
-
Costs vary by plan. If SMS capabilities are included in your contract, no additional per‑campaign fee applies. Otherwise, pricing will be provided for 10DLC registration, SMS usage, and additional numbers if needed.
-
Most plans include a monthly SMS allowance. Overage rates vary by carrier and message volume.
-
Typically one approved 10DLC number is enough, but high‑throughput or multiple distinct use cases may require additional numbers.
Troubleshooting FAQ
Troubleshooting FAQ
-
Common reasons include:
- Previous opt‑out
- Carrier filtering
- Incorrect keyword format
- Unsupported carrier
- Temporary throttling
Second Street support can review message logs.
-
They receive a fallback message explaining the correct keyword and providing a HELP option.
-
Second Street provides pre‑approved, compliant template messages. Customization is limited due to carrier restrictions.
Platform Basics
Platform Basics
-
Media companies, broadcasters, publishers, local organizations, and marketers focused on audience growth, first‑party data, and sponsorship revenue.
-
Yes. You can manage campaigns by station, division, or market across a single account.
-
Yes. The platform is built to support heavy traffic surges during large ballots and high‑impact sweepstakes.
Privacy, Security & Data Handling
Privacy, Security & Data Handling
-
Depends on campaign type but may include: email, phone number, ZIP code, age/eligibility confirmation, votes, quiz answers, and other custom fields you configure.
-
Your organization owns all data. You may export it at any time.
-
Through secure storage, encryption, limited access controls, and compliance with SMS industry standards.
-
No. Opt‑in data is used exclusively for the campaign purposes defined by your organization.
Performance & Scalability
Performance & Scalability
-
Yes. The platform is designed for high‑volume voting and peak‑period submission activity.
-
Second Street maintains consistently high availability across campaign experiences, including SMS interactions.
-
No. SMS and campaign submissions operate on separate systems.
Onboarding, Training & Support
Onboarding, Training & Support
-
Yes. New customers receive guided onboarding for platform setup, SMS compliance, and running successful promotions.
-
Live training, best‑practice guides, playbooks, template libraries, and strategic consultations.
-
Yes. Customer Success Managers assist with seasonal planning and revenue‑focused campaign strategy.
Competitive Differentiation
Competitive Differentiation
-
Second Street is purpose‑built for media companies, connecting interactive promotions with sponsorship revenue and first‑party data capture in a single platform.
-
Campaigns include multiple sponsor placements, category‑level monetization, and high‑value promotional inventory that advertisers are eager to buy.
-
It integrates SMS directly into ballots and sweepstakes, ensuring compliance, consistent messaging, and unified reporting—all connected to your dashboard.