Become an Audience-First TV Station
Over the past several years, the television industry has gone through many changes. And while viewership and ratings are still very important, there are a lot of new challenges facing stations.
How can television station’s hold their ground in a quickly changing media environment? The answer: Becoming an audience-first TV station.
This playbook will cover:
- Month-by-month ideas to engage your audience
- Network-specific strategies to fit your programming
- An overview of the tools you need to achieve your goals
- and MORE!
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Gartner 2021 Magic Quadrant for Multichannel Marketing Hubs
Upland BlueVenn has been recognized in the Gartner Magic Quadrant for Multichannel Marketing Hubs report for the first time.