College Hoops is Back! How to Maximize Audience & Revenue Growth
Take advantage of the excitement for this highly anticipated March tournament!
It’s official – the 2021 college hoops tournament is on! After having to miss out on bracket fever in 2020, there is a lot of pent up demand from consumers, viewers, sports fans, and your advertisers. For many advertisers, the March tournament is one of their biggest revenue generators of the year.
Now is the time to take advantage of this excitement! See how you can create a college hoops plan designed to deliver bigger revenue and engagement numbers than ever.
Download Your Ultimate Basketball Playbook
Our Basketball Promotions Playbook is jam-packed with actionable ideas your team can use all season long. The guide covers everything you could possibly want for basketball-themed brackets, quizzes, photo contests, sweepstakes, and much more. With dozens of case studies and examples – plus sections on how to sell and promote – you’ll be set up for a slam dunk this March.
CHECK OUT THE TAKEAWAYS
Start Planning Now
In a normal year, the college hoops tournament generates BIG dollars. But in a year following the historic tournament cancellation, engagement should be at its peak. When you create your plan, lean into this excitement to be sure you’re tapping into your full audience.
Target the Right Advertisers
There are a ton of advertisers who want to align themselves with your basketball promotions. We’d recommend starting with automotive, financial, grocery, home services, and a few others. These categories have money to spend and are thriving. Consider these sponsors for any bundled basketball promotions as well as sponsorships of just your bracket.
Create a Robust Campaign
Yes, you should definitely run a basketball bracket! But that shouldn’t be the only aspect of your college hoops campaign. Create an integrated campaign leveraging multiple promotions to expand your audience reach and engage them all-tournament long.
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Caroline LeBrun Employee Spotlight
Change is tough, but Caroline LeBrun is tougher. She has combined her marketing and sales experience to build a career in sales enablement. This March, she harvested the fruits of her labor in the form of a Blue Cape Award. Check out the video below to hear about Caroline’s acquisition, growth, and success story in her own words.