How to Elevate Your Basketball Promotions
Make the most of your college basketball campaign by running a variety of promotions
Basketball fever is palpable in March – more than forty million people will complete over 70 million brackets each year.
While the cornerstone of your basketball campaign should be a bracket, there are so many additional unique ways to capitalize on this excitement. From quizzes and sweepstakes to ballots and polls, promotions are a great way to entice advertisers and engage everyone in your audience.
Download Your Ultimate Basketball Playbook
Our Basketball Promotions Playbook is jam-packed with actionable ideas your team can use all season long. The guide covers everything you could possibly want for basketball-themed brackets, quizzes, photo contests, sweepstakes, and much more. With dozens of case studies and examples – plus sections on how to sell and promote – you’ll be set up for a slam dunk this basketball season.
CHECK OUT THE TAKEAWAYS
Start Planning Now
If you’re looking to generate big dollars, look no further than basketball. Basketball promotions can be the biggest revenue generator of the entire year. With campaigns you can run all season long or campaigns to run exclusively during the college tournament, you can create a promotion fit for any advertiser in your market.
Need some ideas to get started? This webinar lays out plans to drive the maximum revenue for your market size.
Target the Right Advertisers
Prepare your team with a list of top advertisers looking to reach their target audience during these fall months – this may be the start of a new, lasting advertiser partnership. Lorie Gallagher of the Rockford Register Star encourages you to seek out non-traditional advertisers as well, “When you go out of your comfort zone, is when you find the revenue.”
Use Turnkeys
Running promotions, driving audience engagement, and increasing your revenue has never been easier than with our turnkey contests. And when it comes to basketball, we’ve got a ton of basketball turnkeys to pick from including the bracket, sweepstakes, ballots, polls, photo contests, and quizzes.
Skim the Webinar slides
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Change is tough, but Caroline LeBrun is tougher. She has combined her marketing and sales experience to build a career in sales enablement. This March, she harvested the fruits of her labor in the form of a Blue Cape Award. Check out the video below to hear about Caroline’s acquisition, growth, and success story in her own words.