Fall In Love With These 5 Valentine’s Day Promotions

Valentine’s Day is a win for your audience and advertisers

Valentine’s Day is one of the biggest consumer holidays of the year. In 2021, The NRF reported that $21.8B was spent on Valentine’s Day gifts for partners, friends, pets and more.

But it’s not just a time for chocolates and flowers, it’s a perfect opportunity for online promotions. Take advantage of this February’s spending frenzy by trying out these Valentine’s themed promotion ideas:

Valentine’s Day Quiz Bundle

You already know that Valentine’s quizzes can be incredibly successful, this year bundle trivia and personality quizzes and sell to one advertiser. This will bring in more revenue and give you a campaign to run leading up to the big holiday. Check out our library of quizzes and other promotion turnkeys perfect for Valentines Day.


Cutest Couple Photo Contest

Valentine’s Day is a great time to run a cutest couple photo contest. These contests are ideal for targeting a specific audience, social growth as people share and campaign to win, and growing qualified leads for advertisers. Not only can this contest be a huge revenue-producer for you, but we’ve even seen it grow monthly page views by over 180%.

love story photo contest from Sault News

Valentine’s-Themed Sweepstakes

With prizes like a date-night giveaway or a romantic weekend getaway, a sweepstakes can be a perfect fit for the Valentine’s season. Sweeps are a quick, easy way to grow your database and engage a large audience. Plus, this holiday targets some timely advertiser’s (jewelers, florists, specialty retail) you may not usually spend with the rest of the year.

all about love multi sponsor sweepstakes

Valentine’s-Themed Ballot

The season of Valentine’s Day always brings a boost the bridal industry. Many advertisers are looking for a creative way to highlight their products or services, identify qualified leads, and learn about their consumers. A voting ballot can be the perfect option to keep users engaged and coming back.

WMEE-FM pitched a clever “Favorite Wedding Ring” ballot to their sponsor – a local jeweler. The sponsor was interested in letting people know about their engagement and wedding ring specials. They was able to gather a list of hundreds of qualified leads to email about their upcoming Bridal Extravaganza.

wmee jewelry ballot

Valentine’s Day-Themed Bracket

Valentine’s Day is the perfect time to feature romantic movies, TV couples, or local date spots with a bracket. WDIV-TV ran a romantic comedy bracket asking their viewers to vote for their favorite movies across several matchups. As the bracket progressed, users came back each round to vote for their favorites. This produced great repeat traffic and generated fun content the station could use on-air and online.

WDIV romantic comedy bracket

Looking for more ideas for Valentine’s Day? Check out our Sweepstakes Playbook.

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