Data-fuelled automation of campaigns and customer journeys
Save time, reduce your workload, and increase ROI. Gain the tools you need to create fully automated, personalized, and dynamically generated email marketing campaigns.
Automate simple or complex email journeys with a drag and a drop
Adestra’s campaign builder helps you create a variety of programs from a basic email series to orchestrating sophisticated multi-step journeys. Interaction between programs is unlimited so you can effortlessly send contacts from one program to another throughout their journey.
- Intelligently use segmentation, lists and linked campaigns to create lifecycle customer journeys
- Refine and test workflows and journeys across different brands (or clients if you’re an agency)
- Inject split tests, audience splits, and interaction points into any campaign
Automate email content to save time & resource
With Adestra’s automated content generation feature you can populate all, or parts of your email campaigns without the need for repeated copy and paste commands. Populate sections with your latest blog articles or Twitter updates, or create a whole newsletter pulling in content from your site dynamically, based on a recipient’s preferences or past purchases.
- ‘Load from URL’ functionality to pull content from any web page
- RSS, XML and other web integrations enable breaking news and offers to populate in real-time
- Use with triggers and scheduled email sends to 100% automate your email marketing
- Dynamically personalize content, JPEGs, social feeds and more, directly in your email templates
What else can Adestra do?
From design to execution, check out the many ways Adestra can improve your email marketing results
Use Adestra to inform you about the impact of your email designs, CTA placements, automations, segments and audiences
We needed a reliable partner in this endeavour, and that's why we've been a long-time partner and advocate of [Upland] Adestra. Their continued focus on development, advanced technology capabilities, and support through customer service is unrivaled in their industry.
