Purposeful email insights & reporting solutions to meet your needs
Adestra is stacked with reporting and analytical capabilities that ensure the business is informed about its email marketing results, right from the CMO to the business user
Better understand your email audiences
Demonstrate return on email marketing investment and share key results with stakeholders throughout your organization. Adestra’s powerful, user-friendly data visualizations and interactive campaign reporting are useful for the CMO and line-of-business owners, all the way through to individual end-users.
- Email client detection enables you to optimize your email programs for specific audiences and devices
- Email heatmaps inform you of CTA placements and high/low engagement in your content
- Timeline reports help to understand the lifetime and effectiveness of your campaigns
- Social sharing reports help to understand reach and engagement beyond the inbox.
- Geo-tracking to understand regional engagement (and handy for segmentation too!)
Data analytics and BI integrations
Adestra has a bi-directional integration to Upland’s own Customer Data Platform, enabling you to segment audiences and build campaigns using 100% of the data across your business, while out-of-the-box integrations to popular CRM, eCommerce and BI tools enable you to do more than you thought possible with your email campaigns
- CRM, eCommerce, analytics and BI integrations
- Real-time personalized experiences crossing email, mobile apps, web and SMS
- Adestra API enables engineers and technical folks to build real-time integrations to other systems
- Bi-directional integration to the BlueVenn Customer Data Platform enables omnichannel marketing and analytics
What else can Adestra do?
From design to execution, check out the many ways Adestra can improve your email marketing results
Use Adestra to inform you about the impact of your email designs, CTA placements, automations, segments and audiences
We needed a reliable partner in this endeavour, and that's why we've been a long-time partner and advocate of [Upland] Adestra. Their continued focus on development, advanced technology capabilities, and support through customer service is unrivaled in their industry.
