Leading U.S. pizza chain enlists Upland Adestra’s email strategy experts to boost engagement and clicks.
Leading U.S. pizza chain enlists Upland Adestra’s email strategy experts to boost engagement and clicks.
Learn how a popular U.S.-based pizza buffet & chicken franchise utilized Upland Adestra to navigate customer data, delivering personalized coupons, custom offers, and location-based email campaigns at scale.
How to get a larger slice of the audience engaged?
They needed to find ways to get more people interacting with their emails.
This organization’s restaurants are franchised, and sends are largely based on location. Most franchises maintained a healthy contact list due to sign-ups from their rewards program, but email engagement and click-through rates were underperforming across the board.
Upland Adestra’s email strategy team dug into email performance.
The Upland Adestra team kicked off an in-depth audit of the last few years’ email campaigns. This allowed for insight into what performed well and why, including subject line themes and which calls to action drove the most clicks.
Key Questions
- How to increase average email open rates?
- How to improve average email click-through rates?
- Which subject line and call-to-action themes have historically driven the most engagement?
