We are excited to showcase an innovative way to connect with your audience and tailor content and offerings to their unique interests. Quizzes encourage users to spend more time with a brand, strengthening brand loyalty through a fun and memorable experience.

Now it is time to discover how the quiz is created in Second Street and uncover which Olympic sport resonates most with your recipients.

We have determined your recipients’ Olympic sport preference and some additional data points, now it is time to discover how to activate this data in Adestra, our email automation platform, to create relevant content and send updates based on their Olympics interests. First, let’s dive into building the email structure, filtering our targeting and take a look at the campaign management within Adestra.

Now that we have our campaign structure in place, it is time to build our hyper-personalised email!

Having designed our newsletter template with dynamic content capabilities, Jamie will now showcase the reporting and analytics functionalities. Additionally, after creating our first email, we can now build advanced email journeys based on recipient’s Olympic sport preferences.

Thank you for watching our demonstrations of our Olympic Quiz generated in Second Street, and viewing how this data is transferred and activated into our email automation solution Adestra to build advanced, personalised email content and journeys.

If you would like to implement these solutions in your business, reach out to our team here: https://uplandsoftware.com/adestra/demo-request/