Build Lasting Audience Relationships with Upland Email Marketing
For media and publishing brands, your email subscribers are among your most engaged audiences. With Upland Email Marketing, you can make the most of this direct link by delivering engaging newsletters and targeted marketing messages.
Upland Email Marketing’s solutions for media and publishing help you grow and engage your audience, turning your anonymous site visitors into your biggest fans.
Build lasting audience relationships with powerful email capture tools.
Engage your audience at scale by automating your email newsletter program.
Nurture your audience and build reader habits with targeted messaging.
Learn how Upland Email Marketing’s media and publishing solutions can drive business outcomes for you.
Maximize your list without impacting user experience using Upland’s email capture.
- Grow your audience with optimized onsite capture widgets
- Deploy on-brand widgets that target users based on behavior
- Use progressive capture to collect additional user data
Engage your audience at scale by automating your newsletter products.
- Balance automation with editorial control using flexible newsletter automation
- Populate newsletter content automatically by tagging articles in your CMS
- Deliver breaking news alerts based on a user’s interests
Nurture your email subscribers at every step of the relationship.
- Create welcome email programs to drive email engagement right away
- Target email subscribers with marketing messaging based on behavior
- Win back lapsed subscribers with automated re-engagement email programs
Drive ad impressions and subscription conversions with targeted email messaging.
- Maximize onsite ad revenue with newsletter content optimized for engagement
- Serve in-email advertisements to drive revenue with every open
- Nurture email subscribers into paying customers with triggered email
Discover how Upland can Drive Success in Your Email Program
Upland Email Marketing ResourcesView all »
Scale Your Email Program with PostUp’s Automation Solutions for Publishers
Download PostUp’s Automation Solution Guide for Publishers to see how automation can...
A Publisher’s Guide to Audience Development
Here, we’ll talk more about the increasing importance of audience development.
Audience Development Lookbook
Get inspired with these examples of high-performing email capture.
Audience Development Solution Guide
Learn how to drive list growth, audience engagement, and revenue.
Email Audience Enrichment Guide
Establish audience identity, collect actionable first-party data, and maximize email revenue…
Future Publishing sees increased revenue from using conditional content to drive personalized content
Future wanted to show customers content that was relevant to them based...