Last Updated April 12, 2017

This Privacy Policy covers and describes how Hipcricket, Inc. (“Hipcricket”, “We”, “Us”, or “Our”) collects, uses and disclosure of information we collect through our website and our service ADLIFE PLATFORM.

Other than when our Client agreements allow for certain additional uses, the use of information collected through our service shall be limited to the purpose of providing the service for which the Client has engaged Hipcricket, Inc.

Personal and Non-Personal Information

In this policy when we discuss Personal Information we mean information that individually identifies you, such as your name, physical address, phone number or email address. When we discuss Non-Personal Information we mean information that is not unique to an individual or information that has been aggregated or de-identified.


Information We Collect

Hipcricket uses its ADLIFE PLATFORM to provide its clients with a range of mobile services that include mobile web sites, apps, text messaging, coupons, advertising and other services. The personal data collected during the provision of these services is subject to the privacy policies of our clients and our use of this personal information is limited to the purpose of providing the service for which the Client has engaged Hipcricket. Some of the services we provide may be co-branded with a client and will be subject to both the client’s privacy policy and the Hipcricket privacy policy. For information about the privacy practices at Hipcricket’s corporate web site, click here.

Hipcricket may collect non-personal information when you visit a website or when you use an app. This may include information such as your Internet Protocol address, browser type, browser language, cookie, device identifier, mobile ad identifier, and search query. This may also include personal information which has been de-identified by hashing it or through other steps to enable it to be used in a non-personal manner to help link demographic or other appended data to a user profile. If you have consented to providing a web site or app your precise location, this information may be provided to Hipcricket.

How We Use Information

Personal Information that we collect as a service provider for our clients will be used by our clients as described in their privacy policies. Hipcricket may assist our clients in their use of this information, for example, if you have signed up to have a client send you text messages, we may deliver those messages to you on behalf of that client. Please see the client’s privacy policy for a description of data collected and choices you may have. If you have signed up for text messages and no longer want to receive them, please text STOP to the common short code number you have been receiving texts from to stop getting messages from that advertiser. Text messages are sent by Hipcricket using an autodialer and only with your express permission. Consent is not conditioned on a purchase.

Non-personal information that we collect may be used to provide a client with analytics, reporting services and advertising. Such information may also be shared with Hipcricket for use in linking additional information and for delivering and tailoring ads that you may see on other web sites or apps. We may use third party adservers or ad networks to assist us in tailoring the ads you see. Those ad networks may provide you with the choice to opt-out of these “interest-based ads”. Please visit their privacy policies for these options or for options.

You can opt-out of Hipcricket’s tailoring of ads across web sites by clicking here. Users of Apple’s iOS and many Android devices can opt-out of tailoring of ads across apps by turning on the Limit Ad Tracking setting. Hipcricket does not currently respond to Do Not Track browser settings. For information about Do Not Track and about your opt-out options, visit

Information Sharing

Hipcricket shares information with vendors or agents who assist it in providing services. These entities act under our control and subject to our policies. Hipcricket does not share personal information with third parties; provided, however, Hipcricket may sell, transfer or otherwise disclose personal information provided by individuals to Hipcricket (excluding personal information collected by Hipcricket as a service provider for its clients), in connection with a sale of substantially all of Hipcricket’s assets, corporate merger or consolidation. We may share non-personal information for advertising or reporting purposes subject to the user choices described above.

Sensitive Data

When Hipcricket creates categories used to tailor ads across web sites or apps, we do not create categories that we deem as sensitive based on local law or industry standards. For example, we do not create categories aimed at children, or certain specific medical conditions or adult products.

Data Retention

Hipcricket will retain the data we process or store on behalf of our Clients for as long as needed to provide services to our Clients. Hipcricket will retain and use this personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. Data that we have categorized for the tailoring of ads across web sites or apps will be deleted or aggregated after 24 months.


As a service provider, Hipcricket has no direct relationship with the individuals whose data it processes. An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data should direct their query to the respective client of Hipcricket (the data controller), which has transferred such data for processing, or approved the use of a data collecting application on their behalf. If the client requests to remove the data, Hipcricket will respond to the request within 30 business days.


We follow generally accepted standards to protect the personal information submitted to us, both during transmission and in storage. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our Website, you can contact us at


We may update this privacy statement to reflect changes to our information practices. If we make any material changes we will notify you by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.