Blog

Half of Consumers Get Mad If Your Business Won’t Let Them Text

Consumers don’t just want you to text them. They’ll get mad if you won’t.

According to a new study out of cloud communications provider Flowroute, 47% of consumers said they’d react negatively if a company didn’t offer a way to text.

Flowroute conducted a nationwide survey of 1,300 people to explore how consumers like to engage with businesses. In particular, they compared text messaging with email and voice.

According to their results, “Short message service (SMS) ranked highest among the top three channels, with respondents identifying text messaging as both more relevant and timely than other channels.”

They saw that 82% of texts from businesses were opened within 5 minutes – which dramatically compared with business emails, where only about 25% got opened at all. Consumers especially preferred SMS for logistical concerns, such as appointment reminders, prescription refills, or service outage notifications

“Businesses that still rely on email to get time-sensitive information and offers to customers, have lost their voice,” said Dan Nordale, Flowroute’s CMO.

Check out the survey results here.

More resources

Blog
Upland acquires Panviva, expanding its knowledge management product portfolio

With Panviva, Upland can now offer customers a wider range of capabilities to help businesses create, maintain, and distribute knowledge the way that fits their business needs.

Read more

Blog
How to write more effective sales proposals

Learn to write sales proposals that stand out from the pack. Based on our more than 25 years of experience, we’ll show how to create proposals that win more.

Read more

Blog
Build sales PowerPoint presentations in minutes with Qvidian

There’s a better way than cutting and pasting slides from legacy decks while racing the clock. Building sales presentations with Qvidian helps win more deals.

Read more