Perfecting the Personalization Puzzle for Mobile Marketing

1 minute read

Upland Admin

CMO Essentials, an Aberdeen Group publication for marketers, recently featured an article from Waterfall’s Head of Strategy, Matt Silk. The article focuses on how marketers can use highly personalized mobile strategies to maximize revenue and reduce cost over the long and short term. Matt gives his top tips to get started on the path of mobile marketing personalization.

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