SMS messaging reaches your intended audience without needing to fight through the clutter of their email inbox and without getting lost amongst thousands of app notifications. Similarly, through the rise of curbside pick-up and buy-online-pick-up-in-store (BOPIS), text messaging has become an expected channel for customer service and notifications.

You can employ these benefits across many different industries. Even if you haven’t adopted SMS as a marketing channel yet, there are many ways your organization can use text messaging to improve your customer experience.

Key takeaways:

• Why your business needs SMS
• How to implement customer loyalty programs
• Ways to use mobile wallet
• Creating SMS campaigns to increase engagement