If you’re like me, you think that dads are hard to buy for. I’ll take any gift suggestions I can get (i.e., I will probably open your Father’s Day email). Of course, I realize I am not the norm. So for special holidays like these, get creative with your subject lines and entice your users to open and engage.
Here are some email subject lines from my inbox that I thought worked really well:
- Dad always saves the day…now it’s your turn (AT&T)
- If all your dad is missing is a cape… (AT&T)
- Dad, meet grill. (Crate & Barrel)
- How to Make a Dad Tear Up (JHill Design)
- The gift for the dad who has everything (PureWow)
- What Dad Really Wants for Father’s Day (Groupon)
- Dadliest Catch: It’s our Dad Joke of the year! (Social Print Studio)
- Did you wait? It’s not too late! HUGE deals on Dad’s Day gifts.(World Market)
- Don’t Forget Dad! Father’s Day is June 21st (Paper Source)
- What are you getting Dad? (Home Depot)
- Father’s Day Gifts Under $20, $50, $100 (Home Depot)
Why do these work so well?
- Sentimentality: Recall that special relationship with Dad and remind your readers that he deserves all the presents in the world.
- Urgency: Timeliness is key, especially for procrastinators.
- Call to action: Make sure your readers know what the next step is and prompt them to take it.
- Short: It’s a subject line; you’re working with limited space, so get the point across quickly! (It’s Father’s Day, buy something, got it).
- Playful: Stand out in a crowd of overused sales jargon by being unexpected and clever.
- Appealing to my budget: Gifts under $50? I’m sold.
- Helpful: It’s so nice to not have to look up the date! And thank you for reminding me that there’s a problem and immediately offering to solve it!
I always enjoy seeing what senders come up with for holiday-themed subject lines. Need some ideas for your next marketing campaign? Stay tuned for more subject line roundups!