4 Promotion Ideas Bars and Restaurants Will Eat Up

2 minute read

Julie Foley Senior Customer Success Manager

Sweepstakes

WHAM-TV runs a weekly sweepstakes as part of a bundled campaign for a local restaurant to boost brand awareness and grow their birthday club. Every Tuesday they give away two cheeseburgers and two custards to one lucky entrant which is a huge engagement draw! This led to over 20,000 entries and over 3,200 birthday club opt-ins for the station. The advertiser used lead-generation questions on the registration form to collect valuable customer information. The campaign brought in $8,000 in revenue for the station (and pre-booked $24,000 for next year) and won the 2018 Second Street ‘Best Sweepstakes’ award!

WHAM-TV cheeseburgers sweeps

Quizzes

KY3-TV partnered with a local Mexican restaurant for this trivia quiz to raise awareness of their grand re-opening. The quiz consisted of questions about the restaurant which was a great way to engage their customers. The registration form also included an email opt-in and two great lead-generation questions for the advertiser to collect valuable customer feedback data. You can read the full case study here.

Mexican Villa Raving Fan contest Quiz

Ballots

The Columbus Dispatch partnered with a local brewery for this custom ballot. The advertiser wanted to promote their beer offerings and gather insight on the products popularity with customers. So they gave away a VIP trip to Cleveland and a tour of the brewery which was perfect for identifying qualified leads. The campaign drove over 5,000 votes and 1,300 opt-ins for the brewery!

CBDP great lakes ballot

Photo Contests

Restaurants always want to get in front of families and school-related promotions are perfect to pitch! A local BBQ restaurant sponsored this photo contest from the Arkansas Democrat-Gazette. They asked community members to share their back-to-school pictures for a chance to win free food. As a result, the advertiser to gain brand awareness and reach local families in a fun and creative way!

Arkansas Democrat-Gazette Back to School BBQ Photo contest

 

For even more ideas, download the Seller’s Guide. This handy tool has promotions ideas, prize ideas, lead-generation questions, and more for over 40 top advertising categories.

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