Upland Adestra Tour

Discover how Adestra’s Email Automation will connect you to your audiences

 

The Adestra platform has been empowering marketers to maximize ROI through email-driven technology for over a decade. The platform’s flexible account structure, obsession with customer success, and award-winning support have gained the trust of global and growing brands alike.

As part of the Upland product solution suite,  Adestra boosts personalized customer experience capabilities and strengthens sales worldwide. Our feature-rich email marketing platform is key to helping our clients on their journey to first-person Marketing.

The Adestra platform offers powerful yet easy-to-use data management, segmentation, automation, in-depth reporting, and campaign creation to engage your customers.

Account Structure

 

Adestra’s account structure provides the foundations for sustainable brand management. An infinitely scalable account recognizes the need for growth, new business, and diversification. It’s never been easier to work as a team without compromising overall visibility.

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Upland Adestra Account Structure

Automation

 

Ensure a data-driven marketing strategy and create personalized customer journeys with our powerful automation tools.

Our Automation Program Builder enables you to discover the benefits of marketing automation and its effects on customer engagement, enabling you to visualize customer journeys and tailor content appropriately.

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Campaign Management

 

Easily create and launch effective campaigns with intuitive and configurable email campaign management tools.

We understand the frustrations of email production, so we created the Email Editor. Without the need for HTML on your part, as a marketer, you can concentrate on building and launching beautiful, responsive email campaigns in minutes, freeing you up to focus on strategic marketing activities.

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Upland Adestra Campaign Management

Cross-Channel

 

From social sharing and POS engagement to CRM integration and mobile optimization, extend your reach with omnichannel email marketing campaigns, and engage your audience more effectively.

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Upland Adestra Social Sharing

Data Management

 

Leverage data across your whole business using our dedicated email marketing integration functionality. We offer you the ability to store demographics, observed behaviors, and transactional activities in a flexible way to enable easy interpretation, advanced segmentation, and effective targeting. Enjoy flexibility without constraints.

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Upland Adestra Data Management

Email Editor

 

We understand the frustrations of email production, so we created the Email Editor. Without the need for HTML on your part, as a marketer, you can concentrate on building and launching beautiful, responsive email campaigns in minutes, freeing you up to focus on strategic marketing activities.

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Upland Adestra Email Editor

Reporting

 

Ensure clarity and interpretability when it comes to your email campaign analytics. Our advanced reporting and customer intelligence functionality enables you to analyze your metrics at a deeper level, resulting in actionable insights.

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Upland Adestra Reporting

Security

 

Our robust approach to secure email marketing practices ensures protection and stability for your peace of mind. We have always prioritized comprehensive data security for all our clients and continue to do so in light of increased scrutiny.

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Upland Adestra Security

Targeting & Personalization

 

Get to know your recipients by using our email personalization tools. You can individualize your emails using your contact data, so that your emails instantly become personal rather than a generic “hello.” Adestra makes adding personalization easy and allows you to use a proven method to help increase your revenue and engagement. Individualized campaigns made simple enable you to engage, re-engage, and continue a dialogue with your subscribers beyond the point of sale.

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Upland Adestra Targeting

Testing

 

Drive great results using our multivariant testing tools, campaign testing, and content and spam checks. Ensure your campaign decisions are data-driven and increase engagement as a result.

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See Upland Adestra's powerful enterprise-grade email and marketing automation platform in action.