Email marketing software for the doers…for 18 years!

Adestra provides robust email marketing functionality coupled with great support, meaningful integrations and a diverse community of customers across retail, media, non-profits, travel/leisure and beyond

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Woman with a computer using email automation software

18 years of email marketing expertise

For nearly two decades, Adestra has worked hard to become one of the most respected names in the email marketing software industry.

  • Launched in 2004
  • Joined Upland Software in 2019

Robust functionality; great customer success

As custodians of Adestra, Upland Software has built on its robust functionality and deep integration opportunities by adding our knowledgeable customer-fuelled email experts, and a complementary portfolio of SMS marketing, mobile app marketing, omnichannel journeys and interactive web engagement products that customers can leverage as they grow in size and complexity.

Woman with a computer using email automation software
Woman with a computer using email automation software

Immediate impact; decades of value

Nobody likes to get of to a slow start with their technology purchase. Upland is committed to delivering immediate impact followed by decades of value, and with Adestra that’s exactly what you get!

Thousands of brands and email marketers depend on Adestra, across a wide range of markets, sending many millions of personalized email communications every day.

Adestra FAQs

Got questions about Adestra? Here are the answers to some frequently asked questions, but if you have more then request to speak to one of our experts.

  • From email design, to list management, to reporting & insights, to automation, Adestra has everything you need to send automated, personalized, segmented email campaigns at scale.

    For a full dive into Adestra’s robust features, head over to the Adestra Features page

  • Adestra is an ‘enterprise-scale’ email marketing solution, which means that the product is there to meet the needs of organizations that need to rely on high-volume email sending strategies. Whether hundreds of thousands or many millions of monthly email sends, whether single brand or multi-brand, our customers are predominantly mature brands that want to improve their email marketing results with a trusted partner.

    Here’s a breakdown of Adestra customers by industry:

    CXM Marketing will work with a contractor to provide an infographic here showing a chart and breakdown of Adestra customer industries.

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  • Don’t settle for substandard email results and engagement, invest in a specialist tool for the job at hand!

    As well as being 100% email focussed, Adestra is also supported by our amazing team of email experts. That high-touch customer success model is one that we won’t compromise on, and so in comparison to other email marketing tools, we pride ourselves on our unique blend of technology AND human capabilities. Customers love that we’re always on hand to help!

  • Email marketing is just one of many channels that marketers can leverage to promote and sell their products and engage an audience. The temptation is to lean into many channels and invest in ‘integrated’ technologies that offer mobile app push, web push, SMS and email as one multi-channel marketing tool. Upland offers this capability through our BlueVenn CDP and multichannel marketing hub bundled with Upland’s mobile app, email, and SMS technologies. However, Adestra is also a standalone email marketing product that specializes in ensuring your emails get to the inbox, and that your email campaign performance and efficiency improves. Basically, we’ve got the best of both worlds for single channel, multi-channel and omnichannel strategies.

What else can Adestra do?

From design to execution, check out the many ways Adestra can improve your email marketing results

Ready to get things done?

Let’s get to work