Improve your email marketing results with Adestra
Engage your audiences with robust email marketing automation, deep integration opportunities, and the comfort of real email experts by your side.
Watch the Adestra product tour
This 2-minute introduction to Adestra is the best way to get started and explore our email marketing capabilities at a high level.
Human email experts by your side
Our passionate email experts use our proprietary Email Success Pillars schema to optimize list growth, deliverability, automation, and reporting.
Workspaces to manage users & brands
Unique to Adestra, our Workspaces enable admins to manage multiple accounts, brands, and reporting structures from one interface. Ideal for agencies & multi-brand companies!
Network of partners & agencies
Across regions, we have a variety of agencies and partners that provide consultancy and expertise to manage, run and advise on your email campaigns.
Adestra Features and Functionality
From design, to automation, deliverability, reporting and more, explore our range of email marketing software capabilities below:
Email Design Templates
Adestra provides an abundance of email templates for a range of different design needs from newsletters to solus promotions, offers, events, auto-responders and more. Our email creator provides maximum flexibility with a range of rich media, personalization tokens and dynamic design elements to create the email experiences you need…
Explore Email Design in more detail
Email List Growth Widgets
Benefit from a wide range of modules and integration opportunities to capture new prospects, subscribers and customers in the moment to grow your email audiences. From subscription forms to timely pop-ups, and a catalog of powerful widgets, Adestra can help to accelerate your list growth and acquisition strategies…
Explore Data Capture in more detail
Email Campaign Management
Your email subscribers and customers are in control of their own journeys and Adestra’s campaign management tools enable you to optimize every moment or step. Even the most junior of users can create personalized, automated email experiences in the moments that matter most…
Explore Email Campaigns in more detail
Email Reporting and Insights
Demonstrate return on email marketing investment and share key results with stakeholders throughout the business. Our data visualizations and interactive email insights keep CMOs, line-of-business owners and end-users completely in the loop…
Explore Email Reporting in more detail
Automation & Integrations
Automate simple and complex email journeys for a variety of programs. From welcome workflows to re-engagement campaigns, segmented audiences and integrated data flows, Adestra helps to link campaigns to automate entire lifecycles for your customers, members or supporters…
Explore Email Design in more detail
Deliverability & Data Security
All successful email programs start by getting your emails into your subscribers’ inboxes, and Upland work hard to get you there, while data security & hosting, user permission controls, IP restrictions and two-factor authentication all come as standard…
Explore Deliverability & Security in more detail
User-friendly email marketing capabilities that empower the doers, the deliverers, and the day-to-day heroes to make a real impact
We needed a reliable partner in this endeavour, and that's why we've been a long-time partner and advocate of [Upland] Adestra. Their continued focus on development, advanced technology capabilities, and support through customer service is unrivaled in their industry.
Thinking about switching your email marketing solution?
No-one wants to migrate to a new tech solution if they don’t need to, but when the service you receive is bad (or non-existent), your email results are in decline, or your performance is iffy, then you can make the switch pain-free with the right planning and strategy. Download our ESP migration guide to set yourself up for success.
Email expertise + Industry expertise = Email Superpowers
We have a team of email experts who understand how to tackle real-world email marketing challenges and help create success and ROI. Made up of previous software users and talent from a range of retail, agency, NPO and media/publishing industries, you get to lean on our email superpowers alongside proven technology and bespoke modules that meet your unique email software needs.
Media & Publishing
Connect your audience with their favorite content.
- Deliver curated newsletters tailored to readers’ interests
- Automate newsletter creation
Retail
Convert casual shoppers into loyal customers.
- Personalized product recommendations based on browsing or purchase history
- Deliver cart-abandonment emails to increase conversion
Restaurant
Deliver emails that keep your customers coming back for seconds.
- Personalized promotions and menu updates
- Drive repeat purchases with loyalty programs
Finance
Increase customer retention with a personal email experience.
- Personalized account alerts
- Promote new products, services, or educational material most relevant to your customer
Nonprofit Organizations
Motivate your subscribers to take action for your cause.
- Drive donations with targeted fundraising emails
- Deliver personalized content about the issues and causes that matter most to your supporters
Agencies
Manage multiple brands effortlessly with a flexible account structure
- Say goodbye to siloed activity and data use with total control over your account structure
- Manage cross-brand email campaigns and reporting all in one place
