Bounty halves email campaign construction time and achieves over 95% deliverability rate
Learn how BlueVenn's solutions have enabled Bounty to improve database segmentation, engage members with targeted, personalized communications, and more.
Bounty is the UK’s premier parenting club with over three million members. The organization provides multiple channels for other family focused companies to get their product or message to their target audience. The organization works with the NHS and retail partners to distribute over 3.4 million Bounty packs, containing essential samples and information to families with young children, every year.
BlueVenn’s solutions have enabled Bounty to:
- Improve database segmentation
- Engage members with targeted, personalized communications
- Halve the length of time email campaigns take to build
- Improve the effectiveness of email campaigns, achieving a 95% deliverability rate
We have seen profits increase year on year, and email has played a key role in this… our marketers are impressed with the flexibility the email delivery platform offers. We haven’t encountered an email marketing challenge we couldn’t address with BlueVenn. I think that says volumes about the quality of the solution.
Mike Flight, Data Services Manager, Bounty
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