The White Company reduced campaign lead times with BlueVenn’s multi-channel marketing hub
BlueVenn reduced The White Company's campaign times from two weeks to three days.
To support this rapid growth, The White Company needed to be able to select, segment, report and analyze its customers and prospects in a timely manner.
The White Company overcame these challenges using BlueVenn, which sits at the heart of its marketing activities, allowing:
- Customer data streams to be merged into one place for making marketing decisions
- The ability to drill down and better analyze what customers are doing in a timely fashion
- The ability to bring together last minute campaigns to react to trading situations
The ability to pull together very disparate and apparently unrelated data sources quickly and overlap them, Venn them, and filter them is very impressive with BlueVenn…within an hour we had full trending analysis of all our customer reviews over the last two and a half years.
Joe Pack, Head of Marketing, The White Company