eBook

A Marketer’s Guide to Customer Data Platforms

Customer Data Platforms are a hot topic in the world of marketing technology but with so many options out there it can be confusing when looking for the perfect solution to unify your data from multiple systems.

A Marketer’s Guide to Customer Data Platforms will clarify some of these issues, and highlight the many ways a Customer Data Platform will integrate and activate your many data sources.

Download this eBook to learn:

  • The core features of a Customer Data Platform (CDP)
  • How a CDP is different to a Data Warehouse, DMP or CRM
  • The different approaches to data unification within different CDPs
  • How to make strategic use of a Customer Data Platform
  • Questions to ask when considering a CDP
  • To understand CDP architecture concepts

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